Overview
Beeline Loans, a fast-growing fintech company, was facing challenges with inconsistent marketing data and unclear attribution across channels. Report Simple partnered with Beeline to create a unified, insights-driven data analytics strategy—resulting in a 62% uplift in marketing ROI.
Challenge
Before engaging Report Simple, Beeline Loans lacked a centralised source of truth for marketing analytics. Their data was fragmented across platforms, measurement approaches were inconsistent, and campaign performance wasn’t clearly tied to business outcomes. As a result, marketing optimisation efforts weren’t data-driven and often missed the mark.
Key issues included:
• No single unified view of paid marketing performance
• Inconsistent measurement across platforms
• Limited customer segmentation and insight
• Lack of visibility into the true value of traffic sources
• Difficulty understanding the contribution of email and SMS campaigns
Solution
Report Simple began by defining and implementing a robust data structure designed to consolidate paid marketing data across all channels. This included aligning all data sources to a consistent level of granularity and creating a solid foundation for trustworthy reporting.
By linking this marketing cost data with Beeline’s first-party customer and revenue data, Report Simple enabled clear, automated reporting on marketing effectiveness—showing exactly which channels, campaigns, and messages were driving revenue.
To address the challenge of attribution, every customer touchpoint was mapped across the funnel, giving Beeline a holistic view of the customer journey and campaign impact.
Finally, Report Simple delivered deep analysis and reporting on both lifecycle and marketing email/SMS campaigns—highlighting what content and tactics were delivering value, and what wasn’t contributing to business goals.
Result
With a unified data foundation and clear, automated reporting, Beeline gained confidence in its marketing decision-making. The business is now able to:
• Accurately measure marketing performance across all channels
• Identify high-performing traffic sources and campaigns
• Understand customer behaviour and journey touchpoints
• Optimise email and SMS marketing based on true impact
The transformation in analytics strategy enabled Beeline to significantly improve marketing efficiency and effectiveness—resulting in a 62% increase in marketing ROI.
Conclusion
By partnering with Report Simple, Beeline Loans transitioned from fragmented marketing reporting to a powerful, data-driven strategy. With better attribution, deeper customer insights, and automated performance reporting, Beeline now makes smarter marketing decisions that directly drive revenue growth.
Collaborating with Report Simple lifted our marketing data strategy to a whole new level. We now have a clear, consistent view of our marketing performance across every channel. Their work has empowered our team to make confident, data-driven decisions—and the results speak for themselves with a 62% increase in ROI.
Jase Johnson | Chief Marketing Officer