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Big Data Consulting Report Simple

Cupid Media

Transforming Cupid Media’s Data Analytics with Report Simple

Overview

Cupid Media, a leader in online dating platforms, faced significant challenges with their data analytics approach. Relying on Excel for all reporting tasks, their system was time-consuming, prone to errors, and incapable of supporting real-time insights. Monthly reporting cycles limited decision-making speed, and performance bottlenecks hindered their ability to scale analytics operations effectively.
When Cupid Media partnered with Report Simple, they transformed their data analytics strategy, achieving remarkable improvements in efficiency, accuracy, and cost savings.

Challenge

Before working with Report Simple, Cupid Media’s data analytics approach relied on Excel, which led to:


• Cumbersome Reporting: Monthly reports required extensive manual effort, limiting agility.

• Performance Bottlenecks: Handling large datasets was slow and inefficient.

• Limited Insights: Advanced analytics and real-time reporting were out of reach.

• Susceptibility to Errors: Manual processes increased the likelihood of user mistakes.

Solution

Report Simple’s team began with a comprehensive overhaul of Cupid Media’s data infrastructure:

  • Data Warehousing with BigQuery:

    • Built a centralized data warehouse integrating data from 30+ sources.

    • Enabled daily data refreshes for up-to-date insights.

  • Transition to Tableau:

    • Migrated reports from Excel to Tableau for a more robust and visually appealing reporting experience.

    • Reports became interactive, faster to load, and capable of deeper data splits.

  • Advanced Analytics:

    • The centralized data warehouse supported analytical deep dives that were previously impossible.

    • Identified and fixed flaws in the rebilling system, recovering over USD $250,000 annually in lost revenue.

  • Machine Learning Initiatives:

    • Built and deployed advanced ML models.

    • Developed “Sherlock,” an anti-fraud model that accurately identified fraudulent user behavior.

    • Enabled Cupid Media to discontinue third-party services, saving USD $180,000 annually by handling fraud detection in-house

Result

Cupid Media experienced a transformative shift in their data strategy:


• Faster Reporting: Reports that once took a month to prepare were now updated daily.

• Cost Savings: Over USD $430,000 in annual savings through improved revenue capture and reduced third-party expenses.

• Enhanced Insights: The ability to conduct advanced analytics and machine learning opened new growth opportunities.

• Improved Efficiency: Reduced manual workloads, fewer errors, and scalable analytics operations.

Conclusion

By partnering with Report Simple, Cupid Media advanced from a fragmented and manual reporting process to a dynamic, data-driven powerhouse. With ongoing savings and newfound capabilities in advanced analytics and machine learning, Cupid Media is well-positioned to continue leading its industry.


To learn how Report Simple can transform your business’s data analytics, contact us today!

Partnering with Report Simple was a game-changer for Cupid Media. They turned our outdated reporting process into a modern, data-driven strategy that delivered real-time insights and cost savings we didn’t think possible. Their expertise in BigQuery, Tableau, and machine learning brought immediate value to our business.

Ben Snart | Chief Product Officer

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