Overview
WorkwearHub is a leading Australian retailer providing a massive range of workwear, footwear, and safety gear. Since January 2020, Report Simple has served as their dedicated data partner, evolving their reporting from basic extracts to a sophisticated, automated data warehouse. By centralising data from Magento, Shopify and Inventory Planner, Report Simple has empowered WorkwearHub to maintain a single source of truth through major platform migrations and rapid business growth.
Challenge
Before partnering with Report Simple, WorkwearHub faced several critical data hurdles:
Platform Transition Risks: Moving from Magento to Shopify threatened to create a "data gap," making it difficult to track long-term year-on-year trends across different e-commerce systems.
Fragmented Logistics Data: Warehouse and shipping performance data from Inventory Planner lived in a silo, separate from sales and inventory metrics.
Manual Reconciliation Struggles: Discrepancies between Shopify and Inventory Planner required intensive manual investigation to ensure accuracy in refunds and margin reporting.
Scalability Barriers: As data volumes grew, existing processes needed to be transformed within a robust environment to prevent performance lag.
Solution
Report Simple implemented a comprehensive data analytics strategy centered on the Google BigQuery data warehouse and Power BI. Key components of the solution included:
Unified Data Warehousing: Integrated historical Magento data with live Shopify feeds into BigQuery, ensuring seamless trend analysis across the entire life of the business.
Logistics & Warehouse Integration: Ingested Inventory Planner data, enabling custom reporting on picking/packing performance and carrier efficiency.
Advanced Custom Reporting: Developed Consolidated Reporting featuring complex DAX measures for unique customer tracking, margin analysis by product type, and automated refund reconciliation.
Geospatial Insights: Created interactive Heat Mapping visuals based on postcodes to provide the marketing team with a clear view of national customer density.
Empowerment & Training: Conducted dedicated Power BI end-user training and preparation sessions to upskill the WorkwearHub team, allowing them to customise their own visuals using the existing back-end data model.
Result
The collaboration has fundamentally advanced WorkwearHub’s analytical maturity:
Total Historical Visibility: WorkwearHub can now compare current performance against years of historical data, regardless of the platform it originated from.
Optimised Warehouse Operations: With Inventory Planner data integrated, management can track items picked per hour and monitor shipment durations by carrier.
Enhanced Financial Accuracy: Automated logic for refunds and variant costs has significantly reduced the time spent on manual reconciliations.
Data-Driven Inventory Management: The integration of Inventory Planner data allows for precise tracking of stock-on-order and SKU-level sales velocity.
Conclusion
By moving beyond static reporting into a scalable, automated architecture, WorkwearHub has transformed its data into a strategic asset. The partnership with Report Simple has provided WorkwearHub with the agility to migrate platforms, integrate new logistics tools, and empower their staff with the insights needed to maintain their position as a market leader in the Australian workwear industry.
When we migrated from Magento to Shopify, our biggest fear was losing the historical data that tracks our long-term trends. Report Simple solved this by matching our old records with our new live data in BigQuery, giving us a seamless view of our growth since day one. They’ve turned our fragmented systems into a single, automated source of truth that grows with us.
Mark Adams | Managing Director