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Power BI transforms ActiveCampaign marketing automation and CRM data into actionable reports, enabling businesses to track campaign engagement, monitor sales pipelines, and optimise customer interactions. By integrating ActiveCampaign with Power BI, organisations gain real-time visibility into email performance, lead conversions, and automation effectiveness. Custom dashboards and automated reporting help marketing and sales teams refine targeting strategies, improve customer retention, and drive revenue growth.
KEY FEATURES
Email & Automation Performance Tracking – Monitor open rates, click-throughs, and conversions to measure campaign success
Lead Scoring & Customer Engagement Insights – Analyse contact interactions, segmentation trends, and sales funnel progression for better targeting
Cross-Platform Data Integration – Combine ActiveCampaign data with CRM, e-commerce, and analytics tools for a unified marketing and sales view
Automated Reports & Alerts – Set up scheduled reporting and notifications to track key campaign metrics and engagement trends

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