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Power BI transforms Amazon Ads data into dynamic reports, enabling businesses to track campaign performance, measure ROAS (Return on Ad Spend), and optimise ad spend. By integrating Amazon Ads with Power BI, organisations gain real-time visibility into impressions, clicks, conversions, and cost efficiency. Custom dashboards and automated reporting help marketing teams refine targeting strategies, improve ad performance, and maximise profitability.
KEY FEATURES
Campaign Performance & ROI Tracking – Monitor impressions, click-through rates, and conversion trends to optimise ad spend
Audience & Targeting Insights – Analyse demographic data, search term performance, and bidding strategies for better ad placement
Cross-Platform Data Integration – Combine Amazon Ads data with sales, CRM, and analytics tools for a complete marketing performance overview
Automated Reports & Alerts – Set up scheduled reporting and notifications to track key advertising metrics and campaign effectiveness

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