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Power BI transforms Apple Search Ads data into powerful analytics, enabling businesses to track campaign performance, measure return on ad spend (ROAS), and optimise keyword strategies. By integrating Apple Search Ads with Power BI, organisations achieve real-time visibility into impressions, conversions, and customer acquisition costs. Custom dashboards and automated reporting help marketing teams refine bidding strategies, improve ad targeting, and drive app growth.
KEY FEATURES
Campaign Performance & ROI Tracking – Monitor impressions, tap-through rates, and conversions to optimise ad spend
Keyword & Audience Insights – Analyse search term effectiveness, demographic trends, and bidding strategies for better targeting
Cross-Platform Data Integration – Combine Apple Search Ads data with App Store, CRM, and analytics tools for a unified marketing view
Automated Reports & Alerts – Set up scheduled reporting and notifications to track key advertising metrics and campaign performance

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