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LIVE DASHBOARD
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Power BI transforms Real-Time Bidding (RTB) data into actionable dashboards that help marketing, media buying, and ad operations teams monitor bid strategies, win rates, and return on ad spend. With real-time insights and unified reporting, Power BI empowers smarter optimisation across DSPs, SSPs, and exchanges.
KEY FEATURES
Bid Volume, Win Rate & CPM Trends from RTB Data – Track how often bids are placed, how frequently they win, and at what cost across campaigns and audiences
Impressions, Clicks & Conversion Metrics – Analyse performance outcomes from won bids including engagement, click-through, and post-click conversions
Connected Programmatic Intelligence – Combine RTB data with DMP, web analytics, or CRM tools to link bidding activity to customer value and revenue
Custom Dashboards & Spend Alerts – Build dashboards by platform, placement, or creative and receive alerts for overspend, under-delivery, or low win rates
OTHER DATA SOURCES
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Palm Beach, QLD, 4221, Australia